Find the perfect coffee roast that matches your taste, mood, and morning ritual.
If you’ve ever stood in front of a coffee shelf wondering what the difference between light, medium, and dark roast actually means — you’re not alone. Roast level is the single biggest factor that shapes how your coffee tastes. At Proper Brew, we craft every blend with a distinct flavor profile so you can find the one that feels, well, properly you.
☀️ Light Roast — Bright, Crisp, and Lively
Light roasts are roasted for a shorter time, which preserves more of the bean’s natural characteristics. You’ll taste a lively acidity, delicate fruit notes, and subtle sweetness.
Flavor profile: Citrus, berries, honey, and floral undertones
Body: Light and clean
Best for: Pour-over, Aeropress, and cold brew lovers who enjoy a bright, refreshing cup
Try: High Lakes Coffee Blend (Light Roast) — bursting with citrus and dried fruit notes for an uplifting start to your day.
🌤 Medium Roast — Smooth, Balanced, and Familiar
The most popular roast around the world, medium roasts strike a perfect balance between flavor, aroma, and body. They’re roasted long enough to mellow acidity but short enough to preserve sweetness and depth.
Flavor profile: Chocolate, caramel, toffee, mild fruit
Body: Medium, round, and smooth
Best for: Drip coffee, espresso machines, or French press
Try: Broken Top Coffee Blend or Rock Creek Coffee Blend — both small-batch roasted to highlight the ideal mix of richness and balance.
🌑 Dark Roast — Bold, Deep, and Intense
Dark roasts go through longer roasting, giving beans a rich, smoky depth and a bittersweet edge. The oils rise to the surface, creating that glossy sheen and full-bodied flavor.
Flavor profile: Cocoa, toasted nuts, caramelized sugar, warm spice
Body: Heavy, bold, and lingering
Best for: Espresso shots, moka pots, or anyone who loves a strong, classic cup
Try: Bitterroot Coffee Blend (Dark French Roast) — smooth, intense, and unapologetically bold.
☕ How to Choose the Roast That’s Right for You
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If you enjoy bright, fruity, tea-like flavors → go Light Roast.
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If you want balance, sweetness, and versatility → go Medium Roast.
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If you crave rich, bold, and toasty notes → go Dark Roast.
Or better yet — try all three. Each roast reveals a new side of your morning ritual.
💛 Find Your Proper Match
At Proper Brew, every bag is small-batch roasted in the USA and graded as Specialty Craft Coffee under SCA standards. No matter your roast preference, you’ll always taste freshness, quality, and care in every cup.