As It Is • Medium Roast
As It Is • Medium Roast
Blend · Medium Roast
Straightforward, nothing overdone
As It Is is honest and unfussy. Balanced and composed, it focuses on clarity and drinkability, letting the coffee speak for itself without distraction. A straightforward cup, done with care, for those who appreciate simplicity executed well.
Sourced from Central America and small-batch roasted in the USA, this specialty-grade coffee delivers consistent quality and a smooth finish, whether you brew it strong or sip it slow.
What to expect:
Medium roast with smooth, balanced body
Chocolate-covered almond, maple & citrus notes
Specialty Grade Craft Coffee (SCA certified)
Roasted in the USA
Available in whole bean or ground
12oz (340g) fresh coffee per bag
Not sure? Whole bean stays fresh longer.
Free shipping on orders over $70.
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Shipping Information
Shipping Information
Free standard shipping on orders over $70.
All coffee is freshly roasted and packed to order.
Processing time: 2–3 business days
Shipping method: Standard
Estimated delivery: 3–5 business days after shipment
Once your order ships, you’ll receive a tracking link by email so you can follow its progress.
Returns & Refunds
Returns & Refunds
Returns & Refunds
Due to the perishable nature of coffee, all sales are final and not eligible for return or exchange.
If your order arrives damaged, defective, or incorrect, please contact us within 14 days of delivery and we’ll make it right.
For full details, please refer to our Return & Refund Policy.
Why ProperBrew
Because not everything needs to be optimized
We believe coffee can be made with care, without being pushed for maximum output. Anti-extraction isn’t a slogan for us, it’s a choice about how we participate.
Because human dignity matters
From the people who grow and roast the coffee to the people who drink it, we try to choose systems that respect limits, labour, and real lives.
Because care should come before promotion
We focus on balance, consistency, and clarity, not hype, trends, or constant newness. Coffee that earns trust quietly, over time.
What people say about ProperBrew
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Ben H. September 2025Verified BuyerThe taste is rich and deep — not too acidicI love that Proper Brew keeps it natural and fresh. You don’t get that burnt taste you find in store-bought beans.
As It Is • Medium Roast
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Rachel W August 2025Verified BuyerMakes my home smell like a coffee shop.It’s not just coffee; it’s an experience. Smooth, aromatic, and comforting. Even my guests ask what brand it is!
As It Is • Medium Roast
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David M July 2025Verified BuyerFeels like café-quality coffee at home.I’m genuinely impressed by the balance of flavor and freshness. You can tell it’s small-batch roasted — every cup tastes alive.
As It Is • Medium Roast
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Sarah K. July 2025Verified BuyerOur family coffee time is now a daily ritual.We brew Proper Brew every morning before work and school — it brings everyone to the table. The Broken Top Blend is our favorite!
As It Is • Medium Roast
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Jason T August 2025Verified BuyerBold flavor, no bitterness — just perfect.I drink my coffee black, and this is the smoothest roast I’ve had. You can taste the quality in every sip.
As It Is • Medium Roast
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Laura P August 2025Verified BuyerThis coffee actually made me look forward to mornings again.The freshness and aroma are unreal — it’s like a little luxury to start my day.
As It Is • Medium Roast
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