As It Is • Medium Roast
As It Is • Medium Roast
Smooth, clear, and easy to drink
Blend · Medium Roast
Straightforward, nothing overdone
Chocolate, almond, maple, and a soft citrus lift
As It Is is honest and unfussy. Balanced and composed, it focuses on clarity and drinkability, letting the coffee speak for itself without distraction. A straightforward cup, done with care, for those who appreciate simplicity executed well.
This blend sources from Brazilian farms in the Cerrado region, known for their consistent quality and advanced processing techniques, combined with Mexican beans from Chiapas where cooperatives emphasize sustainable farming practices. Together, they create a smooth, full-bodied cup layered with chocolate-covered almond richness, maple syrup sweetness, and a gentle citrus lift. Clean, balanced, and quietly expressive from first sip to last.
What to expect
Smooth, balanced, and easy to drink
A clean, composed cup with gentle sweetness
No bitterness, with a soft citrus brightness
Consistent across drip, pour over, and French press
About this coffee
Origin: Brazil, Mexico
Roast: Medium roast
Notes: Citrus, nuts, maple
Brew method: Drip, pour over, French press
Grade: Specialty Grade (SCA certified)
Roasted in: USA, small batches
Format: Whole bean (most popular) or ground
Size: 12oz (340g) fresh coffee per bag
Not sure? Whole bean stays fresh longer.
• 20% off first order (WELCOME20)
• Free shipping on 2 bags
• Roasted fresh in small batches
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US shipping $2.99 · Free on orders $35+
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Shipping Information
Shipping Information
Free standard shipping on orders over $35
All coffee is roasted fresh and packed to order.
Processing time: 1–3 business days
Shipping method: Standard shipping
Estimated transit time: 3–5 business days
You'll receive a tracking email once your order ships.
Returns & Refunds
Returns & Refunds
Due to the perishable nature of coffee, all sales are final and not eligible for return or exchange.
If your order arrives damaged, defective, or incorrect, please contact us within 30 days of delivery and we'll make it right.
For full details, please refer to our Return & Refund Policy.
Subscription Details
Subscription Details
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Why ProperBrew
Because not everything needs to be optimized
We believe coffee can be made with care, without being pushed for maximum output. Anti-extraction isn’t a slogan for us, it’s a choice about how we participate.
Because human dignity matters
From the people who grow and roast the coffee to the people who drink it, we try to choose systems that respect limits, labour, and real lives.
Because care should come before promotion
We focus on balance, consistency, and clarity, not hype, trends, or constant newness. Coffee that earns trust quietly, over time.