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20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

20% off your first order · Code WELCOME20

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Before Anything Else • Light Roast

Before Anything Else • Light Roast

Blend · Light Roast

Bright, clear, and unhurried

Before Anything Else is light, clear, and expressive. Crafted for the first quiet moment of the day, it offers brightness without sharpness and clarity without feeling thin. A fresh, open cup that feels considered, calm, and full of possibility.

Sourced from Ethiopian smallholder farms in Guji's high-altitude growing areas where traditional intercropping methods are practiced, Mexican cooperatives in Chiapas emphasizing environmental stewardship, and Brazilian estates in Cerrado with their systematic cultivation approaches. This specialty-grade coffee shines across multiple brew methods, from pour-over to cold brew. 

What to expect

Light roast with a clean, bright profile

Citrus and soft chocolate notes

Specialty Grade Craft Coffee (SCA certified)

Roasted in the USA

Available in whole bean or ground

12oz (340g) fresh coffee per bag

About this coffee

Origin: Ethiopia, Mexico, Brazil 
Roast: Light roast
Notes: Fresh fruit, citrus, gentle cocoa 
Brew Method: Pour over, drip

Regular price $24.99
Regular price Sale price $24.99
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Grind Type: Whole Bean

Not sure? Whole bean stays fresh longer.

Free US shipping on orders over $40

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Shipping Information

Free standard shipping on orders over $40.

All coffee is freshly roasted and packed to order.

Processing time: 2–3 business days

Shipping method: Standard

Estimated delivery: 3–5 business days after shipment

Once your order ships, you’ll receive a tracking link by email so you can follow its progress.

Returns & Refunds

Returns & Refunds

Due to the perishable nature of coffee, all sales are final and not eligible for return or exchange.

If your order arrives damaged, defective, or incorrect, please contact us within 14 days of delivery and we’ll make it right.

For full details, please refer to our Return & Refund Policy.

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A considered way to start the day

At ProperBrew, every coffee is roasted in small batches with care and attention.

We focus on balance, clarity, and comfort, creating coffees that fit naturally into everyday rituals, however your day begins.

Why ProperBrew

Because not everything needs to be optimized

We believe coffee can be made with care, without being pushed for maximum output. Anti-extraction isn’t a slogan for us, it’s a choice about how we participate.

Because human dignity matters

From the people who grow and roast the coffee to the people who drink it, we try to choose systems that respect limits, labour, and real lives.

Because care should come before promotion

We focus on balance, consistency, and clarity, not hype, trends, or constant newness. Coffee that earns trust quietly, over time.